Hank & Bean

Identity design for a hospitality and events service. The logotype encapsulates the inherent duality within Hank and Bean, harmonizing the delicate essence of plant-forward, artisinal femininity with the robust and industrial masculinity.

The technique of suminagashi marbling was employed to create supporting textures that evoked oyster-like forms, also highlighting the wabi-sabi philosophy of Hank & Bean’s practice.

The custom submark draws inspiration from a fusion of Paleo-Hebrew and Proto-Sinaitic alphabets, blending symbols of plant life, water, and and a mysterious, untranslated icon—a half-circle bisected, suggesting a subtle nod to the yin/yang essence of Hank & Bean.